The benefits of being ISO 9001 certified – Genebra Quality
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The benefits of being ISO 9001 certified

Many companies seek for the ISO 9001 certification and they have a good reason to do so. This international technical standard aims to implement rules and guidelines in the company with the purpose of improving processes and quality. Thus, ISO 9001 allows the company to have more quality in its products and services.

The general rules to get certified can be adopted by any company, from large to small. In the case of small companies, ISO 9001 can be implemented as an alternative to more complex and, especially, more expensive quality management systems.

Although the concept of ISO 9001 already indicates the main advantage obtained by companies that adopt the technique, it is important to highlight the various benefits provided by this standard. Here are 7 benefits of having the ISO 9001 certification:

Internal organization

The implementation of ISO 9001 directly impacts the company’s internal organization. By following the standard’s guideline, it is possible to have more control over productivity and process management.

Cost reduction

By having control over processes, it is normal for companies to be able to reduce their costs. Furthermore, it is also important to note that costs are reduced due to the decrease in the number of errors within the process, and also by avoiding re-work.

Increase of credibility

Any company needs to have a good reputation in the market to differentiate itself from competition. ISO 9001 can also help in this regard, since with the reduction of errors, the company tends to increase its credibility in relation to its competitors. Moreover, this quality management system increases customer satisfaction due to fewer failures in the production and delivery of the product and / or service.

Standardization of processes

Although it seems redundant, it is important to focus on the standardization of processes provided by ISO 9001. With this, the company can prepare itself to grow even more and pass on knowledge to all employees. Thus, in the absence or dismissal of an employee, it is possible to pass on all information to another person, maintaining then the quality of the product or service. This standardization also facilitates the training of new employees, ensuring that the company always has the best results.

Increased sales

Large companies prefer to purchase products and services from organizations that are ISO 9001 certified or that already adopt this quality management system. This is because ISO 9001 offers more security to the buyer, since it is a guarantee that the company certified is concerned with the customer and focuses on their demands and needs.

Competitive advantage

With new processes, aligned with quality management, the company has a competitive advantage in relation to the competition and the internal and external audiences. The adoption of ISO 9001 standards shows employees that the company wants to grow and develop, being a good professional opportunity. This motivates employees to have more productivity and quality in their jobs.

For the external public and the competition, following ISO 9001 standards is a demonstration that the company is committed to customers and that it always seeks best practices.

Customer satisfaction

One of the main objectives of ISO 9001 is to take the focus away from products and pay more attention to customers. Thus, with the implementation of the standard, it is normal for customer satisfaction to increase, which has an impact on credibility (a benefit that was previously discussed).

To have more results, it is important to know the company’s target audience, what are their expectations, motivations, behavior, hobbies, lifestyle, etc. Thus, it will be possible, through quality management, to control five elements that add value to the customer which are: relationship, price, quality, performance and benefits.

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Featured image by freepik, created by coolvector.
Fernanda Melo
Fernanda Melo
Marketing Assistant

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