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How to get the board involved with quality management?

quality management

To be successful in the search for quality certification, it is necessary to promote a true revolution within the company, counting on the involvement of all sectors.

However, convincing the board is not always an easy task. And if managers already had this difficulty before the pandemic, now with a complex scenario that we are facing, the challenge may be even greater. After all, how can we argue with top management and convince them that quality management can be decisive in times like the present?

It is necessary to break a series of myths and show what are the real benefits of implementing a quality system in the business, directly affecting both the daily lives of employees and the company’s long-term objectives.

For the board to really get involved in this process, we have put together 8 great arguments to use with them! Check them out.

1) Standardization of processes means less costs

There is a somewhat mistaken idea in the corporate environment that it is simply impossible to cut costs and simultaneously increase the quality of the product or service.

This thinking is proven to be a big mistake, because when a company follows the guidelines of a quality seal, it starts to better organize its processes, reducing costs and even improving the quality of the products and services it sells.

After all, organized and standardized processes help to reduce re-work in the production chain, which consequently decreases the hours allocated in certain processes, investing them in other tasks.

Thus, it is possible to invest human resources’ time in quality improvements, without necessarily having to hire new employees.

Likewise, with processes that follow strict standards, the number of errors drops considerably which, in addition to improving the quality of the product or service delivered to the customer, also reduces its production costs.

2) Process organization generates innovation

Another myth about quality management says that, after implementing certification standards, processes become very bureaucratic and plastered.

However, this is also a totally wrong view, since it does not take into account how much the organization and standardization of processes impacts on satisfaction and motivation for the professionals’ initiative.

Confusing processes are really difficult for employees, usually killing their proactivity. On the other hand, when a quality standard is followed, employees are assured of doing a good job, with less risk of errors.

In addition, the standards, no matter how much they establish standards, always open space for the initiative of company employees, which is essential for innovation.

3) Continuous improvements ensure competitiveness

In order to survive in a highly competitive market, it is essential that the company establishes goals of constant improvement and always deliver to the customer the best possible solutions, meeting and exceeding their expectations.

It is necessary to remember that the great competition generates as a side effect a more demanding public, who knows that they will be able to turn to other companies when yours does not deliver what they want.

Therefore, setting goals to always increase quality and adapt to customer demands is a prerequisite for the long-term survival of any and all businesses. And that’s where quality management comes in!

4) Quality labels increase the company’s credibility

When a company implements a quality management system, receiving a certification, it benefits customers in two ways.

We know that one of the main focuses of quality is customer satisfaction. And when he is satisfied with your product or service, he consequently tends to buy more from your company and refer it to acquaintances, friends and partners.

Second, a quality seal in itself increases the company’s credibility, influencing even those customers who have not yet done business with it.

A certification like ISO 9001, for example, is the guarantee that the company follows strict principles and rules, aiming exactly to leverage the quality of its products.

And even a pandemic scenario has not been an obstacle for companies to invest efforts and guarantee their quality seal. With adaptations of different activities, remote external auditing has already been a reality.

The implementation of a quality management system makes the company’s work more integrated and organized, but in order for it to work, it is necessary to create a culture focused on quality in all spheres.

5) Quality in the relationship with the customer generates satisfaction

As we mentioned earlier, when a company does not deliver a quality product to the customer, he knows that he can turn to others to get what he wants. But how can quality management avoid this problem?

Those looking for a product / service want to find not just something that satisfies their needs and initial expectations, without spending a lot but also to be well attended and feel close to the company.

And those that offer this differential come out ahead. For this to happen, it is necessary to have a communication channel capable of listening and seeing what stands out in its relationship with the customer.

If an organization defines its values by a willingness to serve with total quality – with excellent service, with social values and in solving possible problems – customer retention and profitability will be a consequence of that.

6) More effective processes help to raise team motivation.

In order to function effectively, an organization must maintain quality in three areas: infrastructure (physical space, equipment and materials), procedures (operations carried out) and human capital.

Therefore, the concern with quality management must also be linked to employee engagement and satisfaction, after all, companies are made up of people.

With a quality system in place, internal communication improves significantly, the distance between senior positions (management) and the team decreases, there is a greater investment in the qualification of employees, production safety increases and the processes become more efficient.

The search for this qualification is also able to assist in the structuring of a strategic plan that improves all organizational functions in order to facilitate work and increase the productivity of professionals. And it helps to keep them more confident and motivated to do their best.

7) Standardized practices avoid re-work

To obtain quality certification, the leadership must also invest in standardizing the practices of all the agents that make up the organization – from suppliers to the customer service sector.

This restructuring process mainly generates a change in attitude. That is, instead of acting in crisis management, employees and leaders start to act preventively, always in search of excellence.

This mentality helps to avoid mistakes, reduce waste and, consequently, expenses for repairs and possible problems with the company’s image.

8) Quality management improves management practices

A company’s systems, products and processes need to be improved not only with modernization, layout changes or raw materials. This also involves the implementation of best practices – in team training, in the use of software, in project leadership and in the search for quality control techniques.

Making efforts to increase and develop these activities – and convince the board to get involved in the process – is also a way to optimize the management’s own practices. This is because implementing this change involves qualification and training.


Top management plays a fundamental role in quality management actions within the company. Committed leaders propagate employee engagement at all levels of the organization. And the result is the fulfillment of not only quality objectives, but customer satisfaction and business improvement.

So, ready to spend all your persuasion power to convince the board about the importance of quality certification for the company? Have you been through something like that? Share your experience with us!

Business photo created by pressfoto –

Read more about: quality management.
Thatiana Sestrem


July 22, 2020

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